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Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Persistent link: https://www.econbiz.de/10009447199

E-business and transportation: quantifying impacts: overall system & railway industry levels

Ferreira, L. - 2003

E-business is defined here as encompassing both e-commerce and the application of information technology to link internal and external business operations - Business to Business (B2B). The findings reported here are the results of a recent Australia-wide study undertaken for a Federal Government...

Persistent link: https://www.econbiz.de/10009448191

Strategic Intent and E-Business in SMEs: Enablers and Inhibitors

Levy, Margi; Powell, Philip; Worrall, Les - 2005

Small firms’ use of e-business is limited, and little is known about what drives them to embrace e-business. Using survey data from 354 small and medium-sized enterprises (SMEs) in the UK West Midlands, this paper investigates e-business use and drivers. It first discusses different growth...

Persistent link: https://www.econbiz.de/10009458984

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes

Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

Persistent link: https://www.econbiz.de/10009484549

Educating generationE in Australasia : US lessons, New Zealand experience

Frederick, Howard - 2005

programs devoted to raising the level of enterprise and new venture creation has been remarkable. The researcher undertook … and personal enterprise out of the Business School, integrate it across the campus and make it available to the widest … and categorises best-practice models of enterprise education, focussing especially on non-business entrepreneurship and …

Persistent link: https://www.econbiz.de/10009483961