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Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...
Persistent link: https://www.econbiz.de/10012532161
SMEs new arenas to engage in what we may call are “global innovation” activities so as to gain, retain, and further … strengthen the competitive position. This pressure to go for global innovation is enhanced by given socio-demographic factors, e … carried out in the Metropolitan Region of Hamburg in Germany to identify barriers to innovation in selected industries and to …
Persistent link: https://www.econbiz.de/10009457681
Evaluation nutzt dabei zuerst Daten des Mannheimer Innovation Panel für die Untersuchung in Deutschland und später Daten der … Community Innovation Survey für die Untersuchung in Europa. Die Ergebnisse zeigen, dass die drei verschiedenen Ebenen der …
Persistent link: https://www.econbiz.de/10011324351
continuously innovate, often having to do more with less. Increasing awareness of the benefits of stimulating continuous innovation … in small and medium enterprises has led to the development and implementation of design innovation programs, with many … western countries investing in design innovation programs for better firm performance. This paper investigates how firms …
Persistent link: https://www.econbiz.de/10009438293
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …
Persistent link: https://www.econbiz.de/10009447341
product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making … and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay …
Persistent link: https://www.econbiz.de/10009447361
It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation … advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the …
Persistent link: https://www.econbiz.de/10009447916