This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

The analysis of innovation research reveals that it is known more about the role and impact of innovations than about … how they are developed and implemented. In the dissertation, various innovation factors are analysed taking into account … context and systemic nature of innovation. While analysing theoretical aspects critical for identification of significant …

The analysis of innovation research reveals that it is known more about the role and impact of innovations than about … how they are developed and implemented. In the dissertation, various innovation factors are analysed taking into account … context and systemic nature of innovation. While analysing theoretical aspects critical for identification of significant …

Maturana?s autopoietischen Theorie und Luhmann?s Ans?tzen von Sinn, von Strukturbildung eines sozialen Systems und von … phases of innovation. The analysis is founded on three important theoretical thoughts: Schumpeter?s logic of innovation, the … run Kondratiev wave. Subsystems can exist in an economic system ? routine, arbitrage, innovation and evolution system …