This study tests a model of Brand Knowledge and Brand Equity of brands of beer on new and frequent users in two populations that differ in their stage of the beer product life cycle and culture. Using Multiple Logistic Regression (MLR) and Binomial Logistic Regression (BLR), models based on the...

South Africa has high levels of social need which are steadily growing. While the thirdsector is large and contributes substantially to social service provision, it together withgovernment is seemingly incapable of providing adequate social services, particularlyin the more poverty-stricken...

ENGLISH ABSTRACT:Municipalities in South Africa, especially rural ones, have been struggling to deliver servicesto communities to the extent that government placed those worse-off under ProjectConsolidate. The implementation of Project Consolidate indicate that the capability ofmunicipalities to...

This study analyses the impact of scale, establishment mobility and policy substitution in the corporation's geographical behaviour. To maximise opportunities for observing change, the effects of recession on firms using a particular marketing system --product franchising are examined. It is...

In dynamic decision environments such as direct sales, customer support, and electronically mediated bargaining, decision makers execute sequences of interdependent decisions under time pressure. Past decision support systems have focused on substituting for decision makers' cognitive deficits...

The US government annually spends billions of dollars on transit projects. State transit agencies as the owners of these projects hire designers, construction contractors, vendors, and consultants to execute the project. An appropriate project delivery method can assist them in achieving the...

A tanulmány a vezetői döntéshozatal három lényeges aspektusát tárja fel. A Versenyben a világgal c. kutatási program eredményei alapján arra lehet következtetni, hogy a menedzserek döntéshozatali képességei és megközelítései, a vállalati teljesítménymérés és...

Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...

Az online marketing erősödése következtében a vállalatok a marketing költségvetésük egyre nagyobb arányát költik el erre a területre és ezzel párhuzamosan megnövekedett az igény az új eszközök hatásának mérésére is. A technikai adottságokból adódóan ugyanakkor az...

Strategy is highly important for organisational success and the achievement of competitive advantage. Strategy is dynamic and it depends on accurate individual decision-making from medium and high-level managers and executives. Since managers always formulate strategy, its formulation depends...