may adjust in their advertising campaigns. …

The article analyses the term of “advertising” with the focus on information transmission function and a possibility to … influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards … areas of advertising functions and presents aspects of advertising influence on consumers. These aspects form a formula of …

introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing …Online advertising revenues it the fastest rising sector in advertisement industry. However there is no sufficient … messages and attract customers. Also web advertising advantages are evaluated in comparison to more traditional advertising …

’ products. The purpose of this thesis is to offer the principles of the advertising market participants’ liability formation and … management after accomplishment of determination of the outcomes of the dialog between child and advertising. On purpose to … it is aimed to ascertain how child understands advertising, does it influences in any way the relation between child and …

, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication … channel, is able to put business advertising projects into practice more cheaply and effi­ciently. Therefore, most often … advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses …

required to take into account the decisions of others, the process can be modeled as a game. Game theory has been previously be … the strategy of others. In this paper, the application of game theory in the context of MC&A upgrades is discussed …. By demonstrating the application of game theory to a nontraditional environment that may require MC&A upgrades, this work …