Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … skills and media use between the first and second generation are assessed and the implications for marketing and retail … of ethnic marketing campaigns aimed at this consumer group as well as accommodation in the retail land service sector …