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This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …
Persistent link: https://www.econbiz.de/10009467003
catchers, Sethu developed an innovative new trap. His innovation won the prestigious Global Development Marketplace award from …
Persistent link: https://www.econbiz.de/10009437648
Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate …
Persistent link: https://www.econbiz.de/10009437689
EXECUTIVE SUMMARY This study is concerned with change in the factors that drive and support innovation, focusing on the … framework that recognises both the strongly systemic nature of innovation and the inexorable processes of transformation in an … increasingly international competitive context. It brings together sectoral innovation system approaches and frameworks for …
Persistent link: https://www.econbiz.de/10009437703
been an associated increase in the role of knowledge and the importance of product and process innovation. A set of … reference to available data and international research evidence on employment generation, conditions of work and innovation in …
Persistent link: https://www.econbiz.de/10009437715
design led approach to innovation to assist medical device companies develop new services and experiences and reshape their … emerging economies. The contribution of this work in advancing research into design innovation and future research directions …
Persistent link: https://www.econbiz.de/10009437868
While a number of factors have been highlighted in the innovation adoption literature, little is known about whether … different factors are related to innovation adoption in differently-sized firms. We used preliminary case studies of small … stakeholder pressure and non-financial readiness were related to innovation adoption in SMEs; but that for large firms, adoption …
Persistent link: https://www.econbiz.de/10009437931
knowledge flows in determining innovation adoption rates is conceptually examined. A promising new approach is developed. Open … innovation system theory is extended, by reviewing the role of three frameworks: (1) knowledge intermediaries, (2) absorptive … capacity and (3) governance arrangements. Originality: We develop a novel open innovation system model to guide further …
Persistent link: https://www.econbiz.de/10009437955
Innovation can be defined broadly to include the development and uptake of new technology, the introduction of new … work organisation or management structures and approaches. Innovation, or the commercial application of new knowledge, is … field of innovation in modern economies is associated with the rapid development and application of information and …
Persistent link: https://www.econbiz.de/10009438093
focus of innovation (IP Generation) and IP ownership and licensing (IP Rights). However, further management practice …
Persistent link: https://www.econbiz.de/10009438113