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This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …
Persistent link: https://www.econbiz.de/10009467003
A vállalkozások indulását és fejlődését támogató szervezetek egyre nagyobb figyelmet kapnak a piaci szereplők és az állami döntéshozók körében egyaránt. Az első, csupán irodákat biztosító inkubátorok után mára a komplex szolgáltatásokat nyújtó szervezetek kerülnek...
Persistent link: https://www.econbiz.de/10011609104
A tanulmány a tudásalapú társadalom jellegzetes szereplőinek, a tudásintenzív üzleti szolgáltatásokat (TIÜSZ) nyújtó szervezeteknek a bemutatásával foglalkozik. Olyan szervezetekről van szó, amelyek tudásalapú szolgáltatásokat nyújtanak más cégeknek, azaz az ún....
Persistent link: https://www.econbiz.de/10011701455
A magyar nemzetgazdaság egyre fontosabb szegmense a növekedési képességét a válság és a konjunktúra éveiben egyaránt megőrző üzleti szolgáltatószektor. A küszöbön álló új technológiai forradalom a szektorban működő vállalatokat, a többnyire nemzetközi tulajdonosi...
Persistent link: https://www.econbiz.de/10012230978
With the advancement of technology and the need for the continuous development of service quality, the introduction of new systems in local or nationwide public transportation is a practice that passengers must accept from time to time. When these new systems are introduced along with the...
Persistent link: https://www.econbiz.de/10012404292
The rapid emergence of automation brings new opportunities for airport development.Airports strive to maximize passenger satisfaction as well as optimize their operation. However,the lack of knowledge of consumer preferences might be an important barrier to achieve theseobjectives. Therefore,...
Persistent link: https://www.econbiz.de/10012426798
In the past few years, there has been an explosion of scholarly interest in the field of digital transformation of companies. The extant literature mostly focuses on the manufacturing industry and fails to explain the causes and consequences of digital transformation in the business services...
Persistent link: https://www.econbiz.de/10013205946
Objective: The Hungarian Business Services Sector (BSS) is an important part of the CEE business services market. As this market is not homogenous, Hungary is in several aspects different from the other regional countries. The study aims to examine the market position of the Hungarian Business...
Persistent link: https://www.econbiz.de/10013523662
In this paper, we explore the current trends of and future expectations for digital transformation projects in Business Service Centres (BSCs) in Hungary. We carried out fifteen interviews with senior technology experts and executives in three Hungarian based BSCs of multinational parent...
Persistent link: https://www.econbiz.de/10013523663
The participation in co-production and co-creation feeds back with the activism providing the civil society’s capability of generating and sustaining change, i.e. carry out social agency by promoting social resilience. Activism facilitates also co-production and co-creation by focusing on...
Persistent link: https://www.econbiz.de/10012164850