This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

(RoHS) are spurring innovation in the US. Innovation was defined as any change in thedesign and manufacturing of the products, in … responsibility principles, this innovation wouldcomplement the findings of previous research completed on extended …