Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

In this dissertation I investigate whether managers alter the linguistic tone of their earnings announcements to … increase the value of their stock options. Empirical research finds evidence that managers use optimistic tone to signal future … announcements and short-window abnormal returns. The market reaction to optimistic tone suggests that managers can profit from using …

Nardelli, the lives of these high ranking corporate managers have been extensively scrutinized. However, despite the numerous … interview senior level managers and executives within local companies and see what their experience and success has taught them …