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Licensing im Rahmen des Marketings : ein Leitfaden
Nestler, Bettina - 2009
-Instrument betrachtet werden. Es entsteht ein Leitfaden, der die Leser durch die Bereiche „Licensing“, „Franchising“ und „Marke“ führt …
Persistent link: https://www.econbiz.de/10009434391
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Mapping the profiles of franchisees: getting to know the black sheep, rough diamonds, whingers and best buddies
School of Marketing
The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....
Persistent link: https://www.econbiz.de/10009434825
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South African fast food franchise industry's use of project management, towards a franchise project management course
Maree, Petrus Johannes Hermanus - 2007
ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined … financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete …, p4 as cited by Altinay, L. 2004)Franchising as a business model can be seen in essence as a proven business model that …
Persistent link: https://www.econbiz.de/10009442052
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Competition In or For the Field: Which Is Better?
Engel, Eduardo M.R.A.; Fischer, Ronald; Galetovic, Alexander - 2002
In many circumstances, a principal, who wants prices to be as low as possible, must contract with agents who would like to charge the monopoly price. This paper compares a Demsetz auction, which awards an exclusive contract to the agent bidding the lowest price (competition for the field) with...
Persistent link: https://www.econbiz.de/10009444194
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CRITICAL SUCCESS FACTORS IN THE
Hosany, Feroz - 2011
This research report evaluates the critical success factors in the relationship ofmulti-national franchises as identified by authors in franchise systems.Specifically, this research seeks to validate the critical success factors in therelationship between multi-national Franchisors and...
Persistent link: https://www.econbiz.de/10009447600
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Are Franchising Systems Beneficial for Lodging Industry in terms of Profitability and Intangible Value?
Moon, Joonho - 2011
Franchising plays a significant role in the rapid growth of its retail sales. Franchising is a system in which the … because of its advantages. Actually, the annual retail sales of business-format franchising were about $246 billion in 1992 … (Huber, 1993).In the lodging industry, franchising has contributed so significantly to the growth of major hotelchains since …
Persistent link: https://www.econbiz.de/10009467922
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Essays on Business Economics
Sertsios Belmar, Giorgo T - 2011
This dissertation consists of three essays, of which two are related. In the first essay I model the interaction between a franchisor and its franchisees. I examine how a franchisor uses the investment requirements she asks franchisees as a tool to reduce franchisees' underprovision of sales...
Persistent link: https://www.econbiz.de/10009450884
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The allocation of decision rights and the role of private enforcement in franchising
Cochet, Olivier - 2006
Durchsetzung partnerschaftlichen Verhaltens des Entscheidungsträgers) schließt eine Lücke in der Franchising-Literatur, da diese …
Persistent link: https://www.econbiz.de/10009454731
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Erfolgsdeterminanten des Franchisings – Eine empirische Analyse
Dormann, Julian - 2007
Das dauerhafte Auftreten des Franchisings in der Realität belegt die Vorzüge der Vertriebsorganisation über Netzwerke selbstständiger Unternehmer. Allerdings existieren nur wenige Beiträge, die sich den strategischen Kernherausforderungen widmen, die Leistungsfähigkeit des Franchisings zu...
Persistent link: https://www.econbiz.de/10009454775
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The influence of network design on firm performance
Meiseberg, Brinja - 2010
Von den Entwicklungen, die das Wirtschaftsleben in den letzten Jahren wegweisend geprägt haben, erreichen wenige eine solche Bedeutung wie das Phänomen der „Netzwerke“. Die Ubiquität von Netzwerken auf branchen-, unternehmensbezogenen, wie individuellen Ebenen bedingt zunehmend eine...
Persistent link: https://www.econbiz.de/10009454791