Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...

Chapter 1: Efficient Design of an Auction with Discrete Bid Levels This paper studies one of auction design issues: the choice of bid levels. Full efficiency is generally unachievable with a discrete auction. Since there may be more than one bidder who submits the same bid, the auction cannot...

Frequent criticism in dynamic decision making research pertains to the overly complex nature of the decision tasks used in experimentation. To address such concerns we study dynamic decision making with respect to the simple race game Hog, which has a computable optimal decision strategy. In the...

Online Consumer-to-Consumer Communication Networks are characterized by informational and social benefits as well as time and effort costs for participants. Therefore, this dissertation takes an economic perspective on the network formation process as a determinant of value for consumers and...

In sociology and psychology the concept of "ethnocentrism" is widely used to explain human behavior in and between different cultural entities. Since international management can be characterized by high levels of interaction between individuals from diverse cultures, we think ethnocentrism is...