This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to …

This paper empirically shows that innovation in Information Technology (IT) has become increasingly dependent on and … intertwined with innovation in software. This change in the nature of IT innovation has had differential effects on the …’s contribution in IT innovation and the differential innovation performance of US and Japanese electronics, semiconductors, and …

Cointegration techniques are applied to a model of induced innovation based on the two-stage Constant Elasticity of … price shocks. Thus, the Induced Innovation Hypothesis (IIH) may explain long-run transformations like the mechanical and …

pursue a fairly rigorous ''make'' policy in the early days of a potentially disruptive innovation. Other studies prescribe …

level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

the system, the potential users are far behind the innovation decision process, namely at the knowledge or persuasion …

of RFID and 3D body scanning in apparel retail. Rogers? (1995) five factors for innovation diffusion, relative advantage …