Konditionen stehen im Mittelpunkt des Verteilungskonfliktes zwischen der Industrie und dem Lebensmitteleinzelhandel. Der Konditionenstreit behindert dabei gemeinsame Ansätze zur Optimierung der Wertschöpfungskette (z.B. Ansätze des Efficient Consumer Response). Erst langsam setzt sich die...

This study analyzes the sensitivity of trade flows to trade barriers from gravity equations, using different econometric techniques recently highlighted in the literature. Specifically, we compare a benchmark OLS fixed effects specification a la Feenstra (2002) with three emerging estimation...

Contributed Paper prepared for presentation at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009

The successful literature about gravitational models stresses that bilateral trade flows among countries is influenced by GDP factors and transaction costs. In other words the mass of bilateral trade would be related to the typical demand-supply factors which explain the quantity of traded goods...

Megállapítható, hogy a Balatonnál a kis- és közepes vállalkozások csak úgy képesek felvenni a versenyt a globalizáció következtében piacot hódító multina-cionális vállalatokkal, hogy üzlethálózatokba tömörülnek. A kis- és középvállal-kozásoknak kínálnak megoldást...

This research explores the implementation of a Sales and Operations Planning(S&OP) process in order to observe the results on the performance of the supplychain after an implementation. Based on the literature review, the effectiveness ofthe supply chain’s performance is often criticised for...

This study addresses technical skills for packaging sales. Basedon the results of the study, a training manual and course ofinstruction have been developed to introduce an innovativeapproach to packaging sales. "Technical Skills for PackagingSales" defines the packaging sales professional, or...

Despite the necessity of close integration between marketing and sales, managers report less than satisfactory results in this area. This paper aims to examine what keeps the two functions apart. It propses going beyond surface level behaviour to examine the different sub-cultural mental frames...

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

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