This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

of RFID and 3D body scanning in apparel retail. Rogers? (1995) five factors for innovation diffusion, relative advantage …

of Web Services adoption we propose a dual-core model that treats such innovation at a strategic level according to its … peculiar characteristics. We question the validity of using two prevailing innovation theories: Tornatzky and Fleischer …'s contextual framework, and Swanson's innovation typology respectively. We argue that simply applying either of these theories …

developed based on the knowledge transfer, innovation diffusion, and organizational learning literature, and which were …, innovation diffusion, and knowledge transfer models by illuminating the complexity of organizational learning processes. Several …

support uptake and innovation of E-business in the design and early construction phases as well as the use of web portals and …

A detailed survey of 498 “high tech” SMEs in the Netherlands shows process innovation by user firms to be common … transferred. The pattern we document of frequent innovation by individual user firms at substantial cost, followed in many cases …