Carpenter, C. E.; Cornforth, Daren P.; Whittier, D. - 2001
We investigated whether consumer preferences for beef colors (red, purple, and brown) or for beef packaging systems … meat samples from what they had been told were the packaging treatments just observed. However, the meat samples actually …. Color and packaging influenced (P<0.001) appearance scores and likelihood to purchase. Appearance scores were rated red …