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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
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Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
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Methodological Options in International Market Segmentation
Bastian, Iryna - 2007
The last decades were marked with an increasing involvement of multi-product manufacturers into cross-border business activities. Dealing with heterogeneous needs of consumers in different countries is one of the biggest challenges in the modern business. Correspondingly, special importance is...
Persistent link: https://www.econbiz.de/10009468265
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International market segmentation, and the CME Quanto Nikkei Future
Carverhill, Andrew; Schramm, Ronald - 2000
The CME Nikkei 225 "Quanto" futures contract settles against the Nikkei Index but taken to refer to US dollars. In contrast, the corresponding "Vanilla" instruments trading in Singapore and Osaka, settle in Yen.We show that the returns to the Quanto future are correlated with returns to the US...
Persistent link: https://www.econbiz.de/10009472320
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Leistungsbündel als Angebotsform für konsumentengerichtete Technologiegüter - Konzept, Wirkungen und Ziele
Weber, Roland - 2005
Die Bedeutung hochtechnologischer Konsumgüter nimmt immer mehr zu. Viele dieser Konsumgüter weisen einen hohen Anteil innovativer Technologien auf und verändern mit neuen Funktionalitäten die Lebens- und Umgangsgewohnheiten der Konsumenten. Zwischen den Potenzialen der Technologie und der...
Persistent link: https://www.econbiz.de/10009451143
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Effect of Electronic Secondary Markets on the Supply Chain
Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008
We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...
Persistent link: https://www.econbiz.de/10009435040
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Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765