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The concept of this paper is based on the framework in which the research is situated within the social structure that constitutes people, activity, context and culture. It explores industrial(product) design’s and artifact’s contribution to knowledge generation and its utilisation by...
Persistent link: https://www.econbiz.de/10009437482
Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...
Persistent link: https://www.econbiz.de/10009441184
Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...
Persistent link: https://www.econbiz.de/10009476585
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10009476759
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...
Persistent link: https://www.econbiz.de/10009461249
As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...
Persistent link: https://www.econbiz.de/10009461253
Documenting organisational history and heritage, it is argued, is an increasingly critical precursor to effective corporate and scenario planning. This study proposes that organisational history and heritage can be encapsulated in any local setting through the application of van der Heijden's...
Persistent link: https://www.econbiz.de/10009434816
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