Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

US agriculture operates in a market driven economy, although government policies can have influence on what farmers produce and how they produce it. As with other businesses, agricultural producers respond to economic incentives and disincentives, and make decisions to maximize their welfare;...

Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to...

Interpretive flexibility is a term used to describe the diverse perspectives on what a technology is and can or can not do during the process of technological development. In this article, we look at how interpretive flexibility manifests through the diverse perceptions of stakeholders involved...

RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....

This paper empirically assesses the patterns of adoption and utilization of seven CIT clusters in supporting task-oriented collaboration in organizations in Australia and New Zealand. Analysis of data collected from one hundred and fifty-six organizations indicates that these patterns vary...