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A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
Poon, Patrick; Evangelista, F. U.; Albaum, Gerald S. - Lingnan University; University of Western Sydney; … - 2005
counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions …
Persistent link: https://www.econbiz.de/10009482230
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Philo : PharmaInnovationsLotse ; ihr Weg zum erfolgreichen Open Innovation Management
Adelhelm, Silvia; Braun, Andreas; Müller, Elisabeth; … - 2011
Innovationsmanager in kleinen und mittleren Unternehmen (KMU) der Pharmaindustrie bei der Einführung des Open Innovation Managements zu … Berücksichtigung der Anforderungen von Pharma-KMU zu analysieren und (2) daraus abgeleitet ein Konzept zur Implementierung von Open … Innovation bei Pharma-KMU zu entwickeln.Der Ausgangspunkt des Projektes war die Erkenntnis, dass die Life Sciences-Branche im …
Persistent link: https://www.econbiz.de/10009449047
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Barriers to Innovation in SMEs: Can the Internationalization of R&D Mitigate their Effects?
Tiwari, Rajnish; Buse, Stephan - 2007
Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...
Persistent link: https://www.econbiz.de/10009457681
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Wirkung föderaler Strukturen in der staatlichen Innovationsförderung ; Effects of federal structures on public innovation support
Becker, Lasse - 2015
Ländern erreicht dabei KMU als Unternehmen mit Problemen bei der Innovationstätigkeit signifikant besser als andere Ebenen …
Persistent link: https://www.econbiz.de/10011324351
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Warehouse financing risk analysis for SMEs in China
Luo, Z; Wong, E; Tong, F; Tan, CJ; Ying, Y - 2010
-sized enterprises (SME). Its basic working mechanism is to transfer the company's assets to collaterals which are more acceptable by the …
Persistent link: https://www.econbiz.de/10009471445
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Trade finance as a barrier to SME internationalisation: special reference to African trade with China / Y. van Heerden
Van Heerden, Yvette - 2010
institutions to grant credit. Obtaining trade finance has become a major hindrance to SME internationalisation, especially in … involved with their international transactions) is structured trade and commodity finance. In trading with China, African SMEs … market (which is the focus of this study). China Construction Bank (Johannesburg branch), through their association with Rand …
Persistent link: https://www.econbiz.de/10009456199
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Market entry strategy into China by entrepreneurial new venture firms
Wan, Stephen; Lowe, Julian - 2007
China has proved a problem. This research examines how an SME can participate in this market without incurring very high … of FDI by SMEs in China - A case study of a technology based SME that has established a successful joint venture in … China market through the vehicle of a joint venture company. The research deals with two main issues: - The intersection of …
Persistent link: https://www.econbiz.de/10009484633
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Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
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The role of the internet on international market growth of Australian firms : an exploratory study
Mathews, Shane W.; Bianchi, Constanza - 2010
The Internet has been shown to positively influence the internationalisation activities of firms through enhanced information, knowledge and network development. Although there has been evidence of a positive impact of the Internet on internationalisation process components, it is vague as to...
Persistent link: https://www.econbiz.de/10009438381
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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation. An...
Persistent link: https://www.econbiz.de/10009440910