A unique discrete choice experiment (DCE) is used to estimate the relative importance ofquality attributes to Australian beef consumers. In the DCE, consumers choose theirpreferred beef steaks from options varying in a large number of intrinsic (marbling and fattrim) and extrinsic/credence...

In this paper, we derive estimates for willingness to pay for rainfall-index based insurance contracts. Surveys were undertaken in four regions in Morocco, representing different mean and variability of rainfall conditions. Results indicate that respondents in the high variability regions...

In this paper an attempt is made to identify the socioeconomic characteristics of a community that influences the development and management of culture-based fisheries in village reservoirs of Sri Lanka. Socioeconomic data were collected from 46 agricultural farming communities associated with...

This paper extends Salop’s model of localized competition by introducing the consumers’ willingness to pay (WTP) for clean products and allows an individual firm to choose between a clean or a dirty technology. We assume that a clean technology is relatively costly to adopt. The consumer is...

This paper examines the market potential for fresh organic lettuce and water melon with arecently collected data on consumers from Kumasi metropolis of Ghana. Using a doubleboundeddichotomous choice contingent valuation technique, consumer’s willingness topay is estimated with a Tobit model to...

Stated preference analyses commonly impose strong and unrealistic assumptions in response to spatial welfare heterogeneity. These include spatial homogeneity or continuous distance decay. Despite their ubiquity in the valuation literature, global assumptions such as these have been increasingly...

Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...

There is a growing body of evidence in the non-market valuation literaturesuggesting that responses to a sequence of discrete choice questions tend to violate theassumptions typically made by analysts regarding independence of responses andstability of preferences. Decision processes (or...

This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...