Showing 1 - 10 of 63
Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...
Persistent link: https://www.econbiz.de/10009467003
Innovationsmanager in kleinen und mittleren Unternehmen (KMU) der Pharmaindustrie bei der Einführung des Open Innovation Managements zu … Berücksichtigung der Anforderungen von Pharma-KMU zu analysieren und (2) daraus abgeleitet ein Konzept zur Implementierung von Open … Innovation bei Pharma-KMU zu entwickeln.Der Ausgangspunkt des Projektes war die Erkenntnis, dass die Life Sciences-Branche im …
Persistent link: https://www.econbiz.de/10009449047
Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...
Persistent link: https://www.econbiz.de/10009457681
Ländern erreicht dabei KMU als Unternehmen mit Problemen bei der Innovationstätigkeit signifikant besser als andere Ebenen …
Persistent link: https://www.econbiz.de/10011324351
The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to...
Persistent link: https://www.econbiz.de/10009438232
Interpretive flexibility is a term used to describe the diverse perspectives on what a technology is and can or can not do during the process of technological development. In this article, we look at how interpretive flexibility manifests through the diverse perceptions of stakeholders involved...
Persistent link: https://www.econbiz.de/10009465441
RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....
Persistent link: https://www.econbiz.de/10009466259
This paper empirically assesses the patterns of adoption and utilization of seven CIT clusters in supporting task-oriented collaboration in organizations in Australia and New Zealand. Analysis of data collected from one hundred and fifty-six organizations indicates that these patterns vary...
Persistent link: https://www.econbiz.de/10009479408
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Information Management, published by and copyright Elsevier.
Persistent link: https://www.econbiz.de/10009455063
Organizational learning through experience has been found to be associated with enhanced firm performance. Organizational experiments are a method of experiential learning that enable organizations to learn from experience and gain context-specific knowledge of how and why to implement new...
Persistent link: https://www.econbiz.de/10009455361