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Vertriebscontrolling
Pernsteiner, Jochen - 2010
Das Vertriebscontrolling hat in den letzten Jahren immer mehr an Beachtung gewonnen. Gerade die aktuelle, wirtschaftlich sehr herausfordernde Situation, in der wir uns befinden, führt dazu, dass gerade dieser Bereich immer mehr in Klein- und Mittelständischen Betrieben eingesetzt und in...
Persistent link: https://www.econbiz.de/10009434249
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Kontraktlogistik als Zukunftsmarkt der Logistikdienstleistungswirtschaft
Zimmermann, Boris - 2004
, Mitarbeitermotivation, Flexibilität, direkterer KundenkontaktEin wesentliches Hindernis stellt der fehlende Vertrieb für … eines Vertriebs sollten sukzessive umgesetzt werden, damit ein Vertrieb aufgebaut werden kann. Anschließend wird dieses … und durch Kundenorientierung im Vertrieb 4. Strukturierte Potentialanalyse, insbesondere Quantifizierung von …
Persistent link: https://www.econbiz.de/10009451139
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Analyse der steuerlichen Einflußfaktoren grenzüberschreitender Vertriebsalternativen inländischer Kapitalgesellschaften
Wassermeyer, Steffen - 2005
Die Möglichkeiten der Gestaltung des Vertriebs waren in den letzten Jahren einem erheblichenWandel unterworfen. Die starre Orientierung an Landesgrenzen ist durch die Entwicklung desMediums Internet sowie der gestiegenen Kommunikationsmöglichkeiten obsolet geworden. Mitder damit einhergehenden...
Persistent link: https://www.econbiz.de/10009459140
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Effects of power influence on the relationship between department store and its subtenants in China
Yip, Leslie Sai-chung - 2003
The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...
Persistent link: https://www.econbiz.de/10009434842
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Relationship marketing: Its potential to enhance public-private sector initiatives
Faculty of Built Environment, Art and Design
In an effort to obtain value for money and eliminate waste and inefficiency, inherent within the public sector, Governments throughout the world are actively encouraging the private sector to become interested in funding public infrastructure projects. There are several examples within Australia...
Persistent link: https://www.econbiz.de/10009434993
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Importer relationship performance in Latin America: the role of trust and commitment
Bianchi, Constanza C.; Saleh, Abu - 2009
wider generalization of relationship marketing theory. Thus, the objective of this study is to empirically examine the …
Persistent link: https://www.econbiz.de/10009437777
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The entrepreneurial playwright : a relational approach to marketing plays in the regions
Ainsworth, Rodney Phillip - 2008
analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the …
Persistent link: https://www.econbiz.de/10009437885
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The exploration of consumer power in online brand communities : a comparison case study in Australia and China
Zhang, Jie - 2008
literature is sparse on power theory (Merlo, Whitwell, & Lukas, 2004). Some studies have been conducted from an economic point of … environment. This research project bridges the limited marketing literature on power theory with the growing recognition of online …
Persistent link: https://www.econbiz.de/10009437892
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"Marketing managers" in the context of global supply chains: Functional versus multiple IQ competencies
Richey, Glenn; Harvey, Michael; Moeller, Miriam - 2010
Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...
Persistent link: https://www.econbiz.de/10009441805
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The management of long-term marketing relationships in business-to-business financial services.
Theron, Edwin - 2008
Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...
Persistent link: https://www.econbiz.de/10009442219