Narrow search
Showing 1 - 10 of 125
Cover Image
The employment of Virtual Reality in tourism-oriented online communication: an economics of information perspective
Herstell, Jan - 2008
rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
Cover Image
Tourism, Climate Change and the Coastal Zone
Hamilton, Jacqueline Margaret - 2005
pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …
Persistent link: https://www.econbiz.de/10009449713
Cover Image
Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market
Pike, Steven D.; Bianchi, Constanza; Kerr, Gayle F.; … - 2010
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
Cover Image
Destination brand equity among the host community : a potential source of comparative advantage for DMOs
Pike, Steven; Scott, Noel - 2009
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
Cover Image
Human resource practices system differentiation: A hotel industry study
Ahmad, Rozila; Solnet, David; Scott, Noel - 2010
The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...
Persistent link: https://www.econbiz.de/10009448288
Cover Image
Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying
Xiong, Lina; Hu, Clark - 2011
Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...
Persistent link: https://www.econbiz.de/10009468012
Cover Image
Build it and they will come
Simon, Charles Edward - 1992
The main thrust of this study was to decide if certain strategies exist that havesignificant impact on profit in a lodging establishment. In reviewing the literature it didnot contain any conceptual plan for operating a lodging facility completely. However,as noted in the literature review,...
Persistent link: https://www.econbiz.de/10009459203
Cover Image
Guest satisfaction and guest loyalty study for hotel Industry
Carev, Danijel - 2008
Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...
Persistent link: https://www.econbiz.de/10009459239
Cover Image
Forecasts in the hotel industry and accuracy of the corporate travel index survey
Pulkkinen, Maria H. - 1993
This study looks at predicted and actual hotel rates for 1992 from theCorporate Travel Index. The Corporate Travel Index survey, which is conductedannually by Corporate Travel Magazine in conjunction with Rochester Instituteof Technology, is analyzed from an accuracy stand point.Forecasts in the...
Persistent link: https://www.econbiz.de/10009459257
Cover Image
Hotel chains entering the Macedonian market
Miteva, Natasha - 2018
Hotel industry is characterized as one of the oldest, diverse, innovative, and important industries around the world. Given the low entry barriers for global markets, it is also highly attractive, and its greatest growth happens on international level. Hotel chains are the leaders in hotel...
Persistent link: https://www.econbiz.de/10012165526