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Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...
Persistent link: https://www.econbiz.de/10009467003
Die Arbeit hat das Ziel, die ursprünglich rein kapitalmarkttheoretisch ausgelegte Optionspreistheorie für das … den Leitlinien der Optionspreistheorie folgen.Mit einer auf die 16 führenden Pharmaunternehmen bezogenen empirischen … Basic Research and Applied Research increasingly enter the spotlight of R&D Management theory. Although this branch of …
Persistent link: https://www.econbiz.de/10009467496
level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …
Persistent link: https://www.econbiz.de/10009438232
Interpretive flexibility is a term used to describe the diverse perspectives on what a technology is and can or can not do during the process of technological development. In this article, we look at how interpretive flexibility manifests through the diverse perceptions of stakeholders involved...
Persistent link: https://www.econbiz.de/10009465441
RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....
Persistent link: https://www.econbiz.de/10009466259
This paper empirically assesses the patterns of adoption and utilization of seven CIT clusters in supporting task-oriented collaboration in organizations in Australia and New Zealand. Analysis of data collected from one hundred and fifty-six organizations indicates that these patterns vary...
Persistent link: https://www.econbiz.de/10009479408
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Information Management, published by and copyright Elsevier.
Persistent link: https://www.econbiz.de/10009455063
.Studies of organizational experiments are rare. Future directions for research and theory development are suggested to build on …
Persistent link: https://www.econbiz.de/10009455361
by an adapted hybrid theoretical framework incorporating Rogers' Diffusion of Innovations Theory, Engeström's Cultural …-Historical Activity Theory, Hofstede's Culture Dimensions, and the Cultural Studies Perspective. Using online questionnaires, the study …
Persistent link: https://www.econbiz.de/10009462873
Web portals, online databases and E-business tools will play an increasingly important role in the building and construction industry for implementing and formalising sustainable design practices. This paper first offers a framework to identify and address a gap in the research literature on the...
Persistent link: https://www.econbiz.de/10009481588