Showing 1 - 10 of 352
Probleme/Forschungsfragen:Ein stetiger Komplexitätsanstieg des Produktes und der Produktentwicklungsumgebung erschweren in Wertschöpfungspartnerschaften das Erreichen einer gemeinsamen Win-Win-Situation. Bei der frühen Erarbeitung der Produktauslegung oder im Rahmen der...
Persistent link: https://www.econbiz.de/10009467468
Der technische Fortschritt ist der wesentliche Treiber wirtschaftlicher und gesellschaftlicher Entwicklung. Neue Technologien und technologische Kompetenzen erweisen sich heute in nahezu allen Industriebranchen als ein entscheidender Wettbewerbsfaktor. Technologie- und Innovationsmanagement sind...
Persistent link: https://www.econbiz.de/10009467488
Im Rahmen eines strukturierten Fragebogens wurden Daten von insgesamt 191 untersuchten B2B-Marktplätzen zu 135 europäischen (inkl. 11 österreichischen) und 56 internationalen Marktplätzen erhoben. Hierbei wurden je Marktplatz 76 Kriterien untersucht. Um auch eine Rückmeldung der Kunden der...
Persistent link: https://www.econbiz.de/10009480885
The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...
Persistent link: https://www.econbiz.de/10009434842
In an effort to obtain value for money and eliminate waste and inefficiency, inherent within the public sector, Governments throughout the world are actively encouraging the private sector to become interested in funding public infrastructure projects. There are several examples within Australia...
Persistent link: https://www.econbiz.de/10009434993
wider generalization of relationship marketing theory. Thus, the objective of this study is to empirically examine the …
Persistent link: https://www.econbiz.de/10009437777
analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the …
Persistent link: https://www.econbiz.de/10009437885
literature is sparse on power theory (Merlo, Whitwell, & Lukas, 2004). Some studies have been conducted from an economic point of … environment. This research project bridges the limited marketing literature on power theory with the growing recognition of online …
Persistent link: https://www.econbiz.de/10009437892
Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...
Persistent link: https://www.econbiz.de/10009441805
Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...
Persistent link: https://www.econbiz.de/10009442219