Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

Financial feasibility and financial return are two key issues that farmers andland owners consider when deciding between alternative land uses such as arablefarming, forestry and agroforestry. Moreover regional variations in yields,prices and government grants mean that the relative revenue and...

Interpretive flexibility is a term used to describe the diverse perspectives on what a technology is and can or can not do during the process of technological development. In this article, we look at how interpretive flexibility manifests through the diverse perceptions of stakeholders involved...

RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....

This paper empirically assesses the patterns of adoption and utilization of seven CIT clusters in supporting task-oriented collaboration in organizations in Australia and New Zealand. Analysis of data collected from one hundred and fifty-six organizations indicates that these patterns vary...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Information Management, published by and copyright Elsevier.