Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...

Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

Mažmeninės prekybos struktūros pokyčius, juos sukeliančius veiksnius jau ilgą laiką tiria tiek Lietuvos, tiek užsienio autoriai, kadangi mažmeninė prekyba yra ta veikla, kuri identifikuoja šalies ekonomikos būklę, nurodo ateities tendencijas. Pažymėtina, kad mokslininkai...

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth...

This thesis explores the proposition that growth and development in the screen and creative industries is not confined to the major capital cities. Lifestyle considerations, combined with advances in digital technology, convergence and greater access to broadband are altering requirements for...

Arbeitsbericht der Reihe CAL + CAT ; 3

ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industryfunctions within an emergent economic milieu, and the consumers it targets are exposed to variousfactors that influence their shopping behaviour. Some of these factors are shopping...

This thesis explores the barriers/constraints that the SMME may experience whilst attempting to recover their skills levies from the wholesale and retail SETA (W&RSETA).Skills development legislation was introduced in South Africa to address the previous disparities in education and training....

Human Resource Management (HR) as is known today is argued to have started as an approach which took naissance early in the 1900s from both the scientific management approach and the human relation approach (Grobler, Warnish, and Hatfield, 2002:5). These two approaches were considered at the...

The concept of Small Medium and Micro Enterprises (SMMEs) was created and implemented by the South African Government in an attempt to improve the economy of South Africa, reducing the unemployment rate and eliminating poverty. As a basic objective, SMMEs strive toward sustainability, however in...