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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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The Consumer Direct Services Revolution in Grocery Retailing: an exploratory investigation
Teller, Christoph; Kotzab, Herbert; Grant, David B. - 2006
strategic competitive advantage in grocery retail markets. Other marketing issues such as pricing, assortment and store …
Persistent link: https://www.econbiz.de/10009465793
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Pentina, Iryna - 2008
The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks … interest for both marketing scholars and practitioners. This dissertation investigates the role of two strategic decisions in …
Persistent link: https://www.econbiz.de/10009475012
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Customer management strategies using internet commerce in the Australian energy industry
Maher, Peter; Steane, Peter; Dufour, Yvon - 2007
The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...
Persistent link: https://www.econbiz.de/10009475251
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E-Business: Revolution, Evolution, or Hype?
Coltman, T.; Devinney, T. M.; Latukefu, A.; Midgley, D. F. - 2001
As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...
Persistent link: https://www.econbiz.de/10009457343
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The value of managerial beliefs in turbulent environments: Managerial Orientation and E-Business Advantage
Coltman, T.; Devinney, T. M.; Midgley, D. F. - 2008
There is a great divide between the degree to which academic research accounts for the role of managerial discretion in firm performance and the weight given by the popular press and financial community to the importance of the management of an organization. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10009457344
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Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance
Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005
Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...
Persistent link: https://www.econbiz.de/10009459010
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ONLINE RETAILING IN SPATIALLY DISPERSED OFFLINE MARKETS
Choi, Jeonghye - 2010
This dissertation comprises three essays that study online demand coming from local offline markets. In the first essay, I study two social influence effects reflected in physical proximity and in demographic similarity, respectively, on online demand evolution. As these effects can be...
Persistent link: https://www.econbiz.de/10009439048
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The internet and export marketing performance: the empirical link in export market ventures
Lu, Vinh N; Julian, Craig C - 2007
competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self … between high and low export marketing performance. Furthermore, the international experience of the export venture …'s management was a significant factor in discriminating between high and low export marketing performance. Research limitations …
Persistent link: https://www.econbiz.de/10009475177