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The entrepreneurial playwright : a relational approach to marketing plays in the regions

Ainsworth, Rodney Phillip - 2008

-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of …

Persistent link: https://www.econbiz.de/10009437885

Using triangulation and multiple case studies to advance relationship marketing theory

Stavros, C; Westberg, K - 2009

Purpose - The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.Design/methodology/approach - The study investigated six Australian sporting organisations using multiple data collection...

Persistent link: https://www.econbiz.de/10009481672

Effects of power influence on the relationship between department store and its subtenants in China

Yip, Leslie Sai-chung - 2003

The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...

Persistent link: https://www.econbiz.de/10009434842

Relationship marketing: Its potential to enhance public-private sector initiatives

Faculty of Built Environment, Art and Design

projects. There are several examples within Australia where the Federal Government has enabled the private sector to have a …

Persistent link: https://www.econbiz.de/10009434993

Importer relationship performance in Latin America: the role of trust and commitment

Bianchi, Constanza C.; Saleh, Abu - 2009

Firms from emerging markets are increasingly developing relationships with foreign suppliers, although international relationships are difficult to manage due to differences between countries. Relationship marketing research has focused mainly on the export marketing activities of firms and much...

Persistent link: https://www.econbiz.de/10009437777

The exploration of consumer power in online brand communities : a comparison case study in Australia and China

Zhang, Jie - 2008

their effect on community member roles and power structure. Based on the study of Hofstede (1980), Australia and China were …). The online brand communities of “Haloforum.net” in Australia and “NGA.cn” in China were selected as two cases. In …-cultural comparison between Australia and China showed certain discrepancies, the research suggests that power studies in the online brand …

Persistent link: https://www.econbiz.de/10009437892

"Marketing managers" in the context of global supply chains: Functional versus multiple IQ competencies

Richey, Glenn; Harvey, Michael; Moeller, Miriam - 2010

Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...

Persistent link: https://www.econbiz.de/10009441805

The management of long-term marketing relationships in business-to-business financial services.

Theron, Edwin - 2008

Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...

Persistent link: https://www.econbiz.de/10009442219

RELACIONAMENTO COLABORATIVO EM CANAIS DE MARKETING DE HORTALIÇAS: UM ESTUDO DE CASO

Pimenta, Marcio Lopes; Boas, Luiz Henrique De Barros Vilas - 2008

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...

Persistent link: https://www.econbiz.de/10009442803

RELATIONSHIP ATTITUDE OF HUNGARIAN COMPANIES

Revesz, Balazs - 2007

Companies carrying out their business activities are looking for the key to long term success under constantly changing circumstances and economic conditions. In order to achieve company goals and in order to satisfy the needs of customers, companies are striving for establishing tight and long...

Persistent link: https://www.econbiz.de/10009446010

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