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Der Tod macht alle Menschen gleich, dennoch sind nicht alle gleichmäßig betroffen. Unterschiede in der Sterblichkeit …. Eine Analyse der allgemeinen Sterblichkeit von Deutschen Bürgern im Alter von 20 bis 49 im Jahre 2004 wurde durchgeführt … die Sterblichkeit in Deutschland stärker einem Nord\Ost-Sued\West-Trend als einem einem Ost-West-Trend. Das Pro …
Persistent link: https://www.econbiz.de/10009467103
product) and firm performance in family businesses. Applying structural equation modeling to survey data collected from …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …
Persistent link: https://www.econbiz.de/10009441616
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd. Baltic Express is a logistic company providing services of transportation, storage, insurance of cargos, 3PL (logistic services of the third company). In the competitive market of...
Persistent link: https://www.econbiz.de/10009478679
.The key words: consumer, consumer behavior, need, relationship marketing, product, organization.The aim of the work is to …
Persistent link: https://www.econbiz.de/10009479351
During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
Persistent link: https://www.econbiz.de/10009448561
Since the early 1990s the theoretical and practical issues associated with organizational capabilities have been a major research focus in marketing. However, there has been little focus simultaneously on industry environment and internal competitive capability development. A manager's...
Persistent link: https://www.econbiz.de/10009448672
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...
Persistent link: https://www.econbiz.de/10011315494
The level of internal and external entropy belongs to basic indicators of evaluation of successfulness of management. Entropy represents measure of nonsystematicness enterprise, which can lead to decrease its productivity. The aim of the article is to describe and evaluated measure of entropy of...
Persistent link: https://www.econbiz.de/10011316136
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...
Persistent link: https://www.econbiz.de/10011531833
advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to …, and SPSS is used for data analysis. In this study, the importance of the quality of the product, the improvement of the … of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the …
Persistent link: https://www.econbiz.de/10011617969