Czinkota, M.R.; Knight, G. A.; Liesch, P. W.; Steen, J. T. - 2005
Terrorism poses both direct and indirect threats to the operations of the firm. It represents a market imperfection … in the presence of unhindered exchange. Terrorism reflects the risk or actual encounter of violent acts, whose goal is to … engender fear, coercion, or intimidation. We investigate terrorism and its association with marketing strategy and operations …