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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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A Model for Structuring Efficient Consumer Response Measures
Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; … - 2008
performance, behavioural, attitude and capability measures. Two extant studies from Austria and Denmark are examined in the …
Persistent link: https://www.econbiz.de/10009465910
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Comparing hospital costs: What is gained by accounting for more than a case-mix index?
Hvenegaard, Anne; Street, Andrew; Sorensen, Torben Hojmark - 2009
We explore what effect controlling for various patient characteristics beyond a case-mix index (DRG) has on inferences drawn about the relative cost performance of hospital departments. We estimate fixed effect cost models in which 3754 patients are clustered within six Danish vascular...
Persistent link: https://www.econbiz.de/10009448677
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Mit Sicherheit besser? : Aktivierung und Flexicurity in Dänemark
Bogedan, Claudia - 2005
Labour market policies in Denmark, especially measures for the unemployed, recently received much attention, because of …. Denmark offers a flexible labour market with minimal regulations combined with high social security. This ‘flexicurity’ has …. However, Denmark has been able to embed activation into the tradition of a generous and universal welfare state. The paper …
Persistent link: https://www.econbiz.de/10009466406
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
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A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels
Mortimer, Gary; Weeks, Clinton - 2011
Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of...
Persistent link: https://www.econbiz.de/10009438018