Feldstudien durchgef?hrt. Ein Teil findet in den USA statt, an der sich MBA-Studierende sowie Manager und Ingeniere eines US …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des …

integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management … “modern” marketing has faded away. Today, integrated marketing communications management is a complex and ubiquitous array of …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …

, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology … structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …

Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …

omitting benefits associated with risk management, emissions reductions, policy incentives, resource use, corporate social … technologies supporting investment decisions, project siting, and marketing strategies. It can also be useful in policy …