den Einfluss der Informationsweitergabe auf die Marktstruktur, die Marktgleichgewichte, die soziale Wohlfahrt und die …

-innovative drugs, detailing, direct patient advertising, price competition and setup costs. The chapter on financing examines the …

internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America … dot-net. Offline advertising on a drug serves to increase the frequency and intensity of these searches.Chapter 3: Drug …

Firm spending on innovation and marketing, as measured by research and development (R&D) and advertising expenses … prioritize the quantum of their investments in R&D and advertising vis-à-vis other investments. We examine the relationship … between firm performance and the intensity of their investments in R&D and advertising over an extended period covering 40 …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Aspekt technologischer und inhaltlicher Produktinnovationen und deren Auswirkungen auf die Marktstruktur und das …