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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

An institution theory approach to the relationship between organization and society

Gebhardt, Christian - 2011

repression. The study contributes to the literatures on social movements and institutional theory. The second study explores how … during the process of micro-translation. Combining the literatures of institutional theory and upward influence behavior I … contribute to the micro-foundation of institutional theory by showing how political behavior affects institutional change …

Persistent link: https://www.econbiz.de/10009447139

Accounting for variations in trade union effectiveness : state labor relations in East Central Europe

Avdagic, Sabina - 2003

This paper offers an explanation for variations in the effectiveness of trade unions to obtain legislative and policy concessions in peak-level tripartite negotiations in post-communist East Central Europe. I examine the usefulness of some standard interpretations for such variations, namely...

Persistent link: https://www.econbiz.de/10009466396

Bedingungen internationaler Gewerkschaftskooperation in Thailand : das Verbindende und Trennende zwischen den Kulturen

Chrobot, Stefan - 2001

Persistent link: https://www.econbiz.de/10009449711

Models of Unionized Oligopolies

Göddeke, Anna Katharina - 2008

Die Dissertation beschäftigt sich mit dem Zusammenspiel von Arbeits- und Produktmärkten auf denen Marktmacht besteht. Sie setzt sich aus einem Literaturüberblick über das Themengebiet der Unionized Oligopolies und drei Modellen zusammen. Diese befassen sich mit dem Einfluss von...

Persistent link: https://www.econbiz.de/10009451157

Trade unions and the informal economy in Zambia: Building strength or loosing ground?

Heidenreich, Georg; Heidenreich, Georg - 2007

The increasing casualisation of labour forces trade unions globally to deal with a growing number of unprotected and unrepresented workers in what is dubbed by the unions, even if critically, as the informal economy. This paper assesses the impact and further potential of a direct and indirect...

Persistent link: https://www.econbiz.de/10009485581

Nutzenorientierte Markenführung

Metzler, Patrick - 2006

Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …

Persistent link: https://www.econbiz.de/10009454910

Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW

Gerhold, Christine - 2009

Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...

Persistent link: https://www.econbiz.de/10009480944

Advertising and competition in theory practice and public policy

Fulop, C - 1980

competition. A survey of the main literature in economic theory concerned with advertising and competition includes the theory of … value, the theory of the firm, and theories and empirical studies on the effects of advertising and imperfect competition on … the results of the empirical research and the case histories. The theory and practice of advertising and competition is …

Persistent link: https://www.econbiz.de/10009465413

The Management Of Deshopping And Its Effects On Service: a Mass Market Case Study

King, T; Dennis, C; McHendry, J - 2007

Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...

Persistent link: https://www.econbiz.de/10009465507