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Produkt- und Markenplatzierung als zusätzliche Finanzierungsquelle für amerikanische Spielfilme
Schneider, Bernhard Richard Thomas - 2010
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Persistent link: https://www.econbiz.de/10009434319
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Product placement in US and New Zealand television soap operas: an exploratory study
Pervan, Simon J; Martin, Brett AS - 2002
Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of...
Persistent link: https://www.econbiz.de/10009475249
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Recall and Recognition of Brand-Modified Product Placement in Movies
Anderson, Caitlin 1978- - 2005
In recent years, the product placement industry has seen a significant boom. The growth of product placement continues as media seeks funding and branded products vie for increased audience attention. Because of the increased product placement, there are many studies that examine the attitudes...
Persistent link: https://www.econbiz.de/10009456715
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COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWOOD AND HOLLYWOOD MOVIES
Gokhale, Shruti Vinayak - 2010
Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009.Statistical tests showed that there were a significantly higher number of...
Persistent link: https://www.econbiz.de/10009460931
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How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria
Adeyemi, Ayotunde Mary; Boolaky, Mehraz; Gungaphul, Mridula - 2017
The CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how brands fare using the model as a theoretical framework. The aim of this paper is to examine the...
Persistent link: https://www.econbiz.de/10011720476
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Saudization and Skill Formation for Employment in the Private Sector
Al-Shammari, Serhan Abdullah - 2009
The development in the Kingdom of Saudi Arabia has been associated with its growing petroleum industry since late 1930s. This development has created a sudden wealth in the country that shaped its labour market as well as its skill formation systems in the years after. It has also, thanks to the...
Persistent link: https://www.econbiz.de/10009465844
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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
Gans, Thilo - 2004
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
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Nachhaltigkeitskommunikation in Investor Relations
Fiedler, Katja - 2007
Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …
Persistent link: https://www.econbiz.de/10009451175
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Macht durch Wissen
Glaeßner, Gert-Joachim; Rudolph, Irmhild - 1978
This book analyses the function of the education system for the recruitment and education of political and economic …Das Buch untersucht die Rolle des Bildungssystems in der DDR für die Auswahl, Aus- und Weiterbildung von …
Persistent link: https://www.econbiz.de/10009467142
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E-Recruiting : Chancen und Risiken durch das Internet
Petutschnig, Mario - 2009
Kapiteln wird auf allgemeine Begriffe und traditionelle Wege der Personalbeschaffung eingegangen. Danach werden die modernen …
Persistent link: https://www.econbiz.de/10009434302