Ausgangspunkt der Untersuchung sind die beobachtbaren Diversifikationen agrarwirtschaftlichen Handelns in Deutschland. Einkommensrückgänge und Betriebsschließungen in einigen Bereichen der Landwirtschaft stehen andere Bereiche mit großer Entwicklungsdynamik in bestimmten Räumen gegenüber....

Poster with text describing research conducted by Roger Schwarz advised by Terry Wells and Abe Nahm.

Esse trabalho teve como objetivo verificar a viabilidade financeira da implementação de um sistema automatizado de irrigação por miniaspersão na cultura do feijão. O trabalho toma como referência a teoria de análise financeira de investimentos, considerando a abordagem determinística e...

Utilizando-se a avaliação de viabilidade financeira, associada às técnicas de análise de risco, este estudo investigou os benefícios e a atratividade da internalização da fabricação de ração na suinocultura, considerando os quesitos atratividade financeira e custos de transação. No...

In den letzten Jahren brachte die Berichterstattung deutscher Medien die Verknappung der Rohstoffe auf den Weltmärkten zunehmend mit der Wirtschaftsmacht China in Zusammenhang. Schlagzeilen wie „China kauft den Stahlmarkt leer“ und „China kauft Rohstoffmärkte leer“ sind Aufmacher für...

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...

From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...

The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...

The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...