We propose a new method to find spatially adaptive smoothing splines. This new method breaks down the interval [0, 1] into p disjoint sub-intervals. Then we define p functional components in [0, 1], which have two importantfeatures. First, the purpose of each of these p components is to estimate...

We consider a random design model based on independent and identically distributed pairs of observations (Xi, Yi), where the regression function m(x) is given by m(x) = E(Yi|Xi = x) with one independent variable. In a nonparametric setting the aim is to produce a reasonable approximation to the...

Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new...

There is a recent trend among manufacturers of consumer packaged goods such as Proctor & Gamble to eliminate sales promotions and replace them with everyday low prices on their products. The objective of this study is to investigate whether and how such a significant change in promotional...

Straipsnyje teoriniame lygmenyje analizuojamos bei pagrindžiamos vieno iš organizacijos taikomo rėmimo komplekso elementų – pardavimų skatinimo – taikymo vartotojų lojalumo formavimui galimybės. Teoriniame lygmenyje pagrindžiamas vartotojų lojalumo traktavimas vienu iš...

Disertacijoje yra nagrinėjamas pardavimų skatinimo poveikis vartotojų lojalumo formavimui. Išanalizavus, apibendrinus ir susisteminus mokslinę literatūrą, atliekama teorinė marketingo minties mokyklų raidos analizė, nustatant bei išskiriant vartotojų lojalumo sampratos užuomazgas...

The dissertation is aimed to explore the impact of sales promotion on customer loyalty formation. After evaluation and generalization of scientific literature, theoretical analysis of the evolution of schools of marketing thought is performed. Special attention is paid to the genesis and...

The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...