Independent television production is recognised for its capacity to generate new kinds of program content, as well as … deliver innovation in formats. Globally, the television industry is entering into the post-broadcasting era where audiences …. Independent television production has become an important element in the reform of broadcasting in China in the past decade. The …

television, involving the use of live and non-live media under highly time critical conditions. In explaining how this process is …

A 2010 study conducted by Nielson on behalf of Yahoo reveals that three out of every four Americans use television and … simultaneous online and offline media consumption by measuring the impact of television advertisement on online search, finding … regression analysis to evaluate whether local television advertising expenditure impacts the Google search queries from IP …

television production and distribution the `other Hollywood'. However, it is also a sector that, over the 1900s, became subject … servicing international television production. This study charts the changing push and pull factors that directed `runaway …' television production to, and then away from, one such regional production centre — the Gold Coast, Australia. This regional …

Television in China is a massive industry in terms of sheer scale. It employs an army of people and broadcasts to the … competition and development in Chinese television. The discussion shows how hybrid organizational forms such as clusters, networks … and inter-firm projects are redrawing the television production environment in China. More stations are entering into co …

??uterndes Kapitel vorangestellt worden, mit dem eine Einordnung des Themenkomplexes Content Management in den rundfunk … Betriebswirtschaftlehre des Rundfunkbetriebs respektive der Rundfunk??konomie liefert. Da die Arbeit anhand eines konkreten …