both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the …

sets simulated for Full Signal Detection Theory and its special cases of standard Signal Detection Theory and Complementary … Signal Detection Theory. …

This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels …

usage aspects. There are examined color seeing and color perception conception, described color meanings and asociations … consumers‘ color perception. In the project part is introduced the model of product‘s color selection, whereby are formulated … having effects on customers‘ color perception, which could make direct or indirect influence while selecting proper color for …

of project-participant perceptions that were synthesised into a new theoretical model: the initial Perception … perceptions and actions of project-participants as primary constructs. The model proposes that each perception is formed by a … each perception has both a positive and negative associated action. The constructs that make up the P-I model are grounded …