Biotechnologiesektors in Deutschland ? rund 20 Jahre nach der Gr?ndung des ersten Biotech-Unternehmens in den USA ? weist die Mehrheit der … in Deutschland ?blicherweise durch Fremdkapital gepr?gt, doch Bankkredite k?nnen als Fr?hphasenfinanzierung kaum … Germany. Also the innovation process in the biotech industry differs from others. An exceptionally long period of development …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing … average margins. Presents the findings from a grounded theory study amongst retail pharmacists in Berlin and Brandenburg …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … immigration into Germany from the 1960s onwards is discussed. Differences in motivation, life aims, economics potential, language … skills and media use between the first and second generation are assessed and the implications for marketing and retail …

Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …