Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

This study seeks to make a theoretical contribution to the rapidly growing field ofInternational Entrepreneurship by investigating the process of internationalization of Small and Medium Enterprises (SMEs). Bell, McNaughton, Young & Crick, (2003) emphasized the need for researchers to...

In today?s global economy innovation is presented as the key to economic development and sustainability. Only through innovation can companies ensure their progress and their place in the market and can become strong enough to survive and prosper. By creating a favourable environment for...

This research was initiated in the belief that new product development requires the integration of diverse knowledge located in different units or organizations. In recent decades, evolutionary scholars have emphasized the importance of coherent systems and regional scientists have highlighted...

Interpretive flexibility is a term used to describe the diverse perspectives on what a technology is and can or can not do during the process of technological development. In this article, we look at how interpretive flexibility manifests through the diverse perceptions of stakeholders involved...

RFID and 3D body scanning were identified as enabling technologies for consumer-centric mass customization in apparel retail. The objective of this research was to investigate consumer knowledge, interest and concerns towards the applications of RFID and 3D body scanning in apparel retail....

This paper empirically assesses the patterns of adoption and utilization of seven CIT clusters in supporting task-oriented collaboration in organizations in Australia and New Zealand. Analysis of data collected from one hundred and fifty-six organizations indicates that these patterns vary...