A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However … consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered … noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool …

Arzneimittel zur Behandlung dieser Krankheit. Zum anderen wurde auch der Mangel wirksamer Medikamente gegen vernachlässigte … Immatrialgüterrechte wesentliche Vorraussetzung für die konstante Entwicklung innovativer Arzneimittel seien. Kritiker des TRIPS … Arzneimittel gegen vernachlässigte Krankheiten bis zum 30.06.2008 überprüft. Unter Berücksichtigung des kurzfristigen …

institutional legitimacy) and to market drug-producing crops called Plant Made Pharmaceuticals (an instance of actional legitimacy …. Consumers were more slightly more likely to acknowledge the industry's right to market Plant Made Pharmaceuticals (r = .257 … as a big business entity and to market Plant Made Pharmaceuticals. …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …