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The impact of customer-related strategies on shareholder value

Chang, Chen - 2008

Marketing strategy has been justified by a number of criteria, including brand awareness, consumer attitudes, repeat …

Persistent link: https://www.econbiz.de/10009440881

Die Weiterentwicklung der Investor Relations durch betriebswirtschaftliche Managementinstrumente

Gleixner, Katrin - 2004

Diese Diplomarbeit beschäftigt sich mit der Weiterentwicklung der Investor Relations durch betriebswirtschaftliche Managementinstrumente. Sie soll aufzeigen, was Investor Relations ist, was Investor Relations-Arbeit leisten kann, was die Ziele und wer die Zielgruppen sind. Des Weiteren wird...

Persistent link: https://www.econbiz.de/10009449365

Nachhaltigkeitskommunikation in Investor Relations

Fiedler, Katja - 2007

Die Autorin untersucht in ihrer empirischen Arbeit mit theoretischer Fundierung die Bedeutung unternehmerischer Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische Nachhaltigkeit trotz der Fokussierung auf Ökonomisches seitens...

Persistent link: https://www.econbiz.de/10009451175

The Effect of Investor Relations on Income Objectives and MeetingExpectations

Kirk, Marcus - 2009

AbstractThe Effect of Investor Relations on Income Objectives andMeeting ExpectationsBy: Marcus KirkOver a quarter of publicly listed firms employ National InvestorRelationsInstitute (NIRI) members. Yet we know little about the impact ofinvestor relations (IR)for these firms. I examine the role...

Persistent link: https://www.econbiz.de/10009480849

Private equity and venture capital instruments, a study into their use and intention.

Thomson, Dean, Banking & Finance, Australian School of … - 2005

Moral Hazard and the Agency Costs thereof have long been accepted arguments in venture finance theory and have therefore long been accepted shortcomings in the venture capitalist / entrepreneur relationship. In psychological experiments ? including economic ? it has been shown that human beings...

Persistent link: https://www.econbiz.de/10009484193

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence

Pentecost, Robin D; Spence, Mark T - 2009

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...

Persistent link: https://www.econbiz.de/10009441744

Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention

Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Persistent link: https://www.econbiz.de/10009441802

EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS

Barone, Michael J.; Decarlo, Thomas E. - 2003

Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...

Persistent link: https://www.econbiz.de/10009443041

Preispolitik für ökologische Lebensmittel: Eine neo-institutionalistische Analyse

Spiller, Achim - 2001

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

Persistent link: https://www.econbiz.de/10009443733

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