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Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen - 2009
consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …
Persistent link: https://www.econbiz.de/10009460850
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Petroleum marketing monthly, April 1999, with data for January 1999
2009
The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures the accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. 56 tabs. …
Persistent link: https://www.econbiz.de/10009435396
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The past, present, and future of U.S. utility demand-side management programs
Eto, J. - 2009
Demand-side management or DSM refers to active efforts by electric and gas utilities to modify customers` energy use patterns. The experience in the US shows that utilities, when provided with appropriate incentives, can provide a powerful stimulus to energy efficiency in the private sector....
Persistent link: https://www.econbiz.de/10009435598
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Wisconsin Inventors' Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor's Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009436711
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Risk premiums and benefit measures for generalized-expected-utility theories
Quiggin, J; Chambers, RG - 1998
Standard tools for the analysis of economic problems involving uncertainty, including risk premiums, certainty equivalents and the notions of absolute and relative risk aversion, are developed without making specific assumptions on functional form beyond the basic requirements of monotonicity,...
Persistent link: https://www.econbiz.de/10009448030
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The Shingo Prize for Operational Excellence: Rewarding World-Class Practices
Chakravorty, Satya S.; Atwater, J. Bryan; Herbert, James I. - 2008
Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …
Persistent link: https://www.econbiz.de/10009459022
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Determinants of the Relations between Transitory Earnings and CEO Cash Compensation in the USA
Asthana, Sharad; Ye, Zhongxia Shelly - 2007
effect). This study has practical implications for regulators, corporations and investors, both in the USA and abroad. …
Persistent link: https://www.econbiz.de/10009459069
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A study of outsourcing of premedia services to India by US companies
Nayak, Rahul P. - 2009
Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...
Persistent link: https://www.econbiz.de/10009459219
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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.; Spence, Mark T. - 2009
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
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Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D; Spence, Mark T - 2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744