Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main purposes: (1) to investigate the impacts of selected...

This paper reports one part of results of a qualitative study conducted in an information institute. By investigating how people creatively organize their information items in current hierarchical folder systems on computers, we try to identify what people need from current hierarchical folder...