relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

strategy literature, but will also open up new avenues of research in marketing entrepreneurship. … marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre …

paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the … current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological …

consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …

The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures the accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. 56 tabs. …

Australasian countries have huge numbers of young entrepreneurs. Yet the state of entrepreneurship education in this … field study in North America and Europe to examine inter-disciplinary initiatives that take the study of entrepreneurship … and categorises best-practice models of enterprise education, focussing especially on non-business entrepreneurship and …

Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …