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Article analyzes Youtube definition, youtube advantages and disadvantages, youtube advertising. Thanks to Youtube, a larger number of users can be reached and allows you to see the reaction of the players to the video advertising. YouTube is one of the most popular sites on the world, which...
Persistent link: https://www.econbiz.de/10011971410
In sustainable development projects, as well as other types of projects, knowledge transfer is important for the organisations managing the project. Nevertheless, knowledge transfer among employees does not happen automatically and it has been found that the lack of social networks and the lack...
Persistent link: https://www.econbiz.de/10009438223
The article builds on the growing importance of knowledge as a strategic resource for maintaining the competitive advantage of abusiness. We illustrate one of the initiatives contributing to effective knowledge transfer by describing a case study approach which suggestshow universities might...
Persistent link: https://www.econbiz.de/10009444627
Collective knowledge, consisting of tacit group-embedded knowledge, is a key element of organizational capabilities. This study undertakes a multiple-case study of the transfer of collective knowledge, guided by a set of tentative constructs and propositions derived from organizational learning...
Persistent link: https://www.econbiz.de/10009477146
This dissertation consists of three empirical studies on foreign market entry and development by US fast-food chains. While prior international business research has principally sought to explain when, where and how firms enter foreign markets, surprisingly little attention has been given to...
Persistent link: https://www.econbiz.de/10009477297
Background: The completion of the Human Genome Project has increased the pace of discovery of genetic markers for disease. Despite tremendous efforts in fundamental research, clinical applications still lag behind expectations, partly due to the lack of effective tools to systematically search...
Persistent link: https://www.econbiz.de/10009479418
Organizational learning through experience has been found to be associated with enhanced firm performance. Organizational experiments are a method of experiential learning that enable organizations to learn from experience and gain context-specific knowledge of how and why to implement new...
Persistent link: https://www.econbiz.de/10009455361
This paper describes research into problems commonly experienced when implementing an off-the-shelf information system into the complex work-practices of an organisation. Encountering such an occurrence, the authors employed a grounded theory approach to study the case though the collection,...
Persistent link: https://www.econbiz.de/10009457395
Drawing on previous work in the knowledge management literature, this article develops a conceptual framework to analyse the cause and effects of international assignments as a knowledge transfer mechanism. In examining the characteristics of knowledge transferred within multinational companies...
Persistent link: https://www.econbiz.de/10009463182
This study deals with the post-acquisition integration of small biotechnology firms into the structure of large pharmaceutical companies. In this context, pharmaceutical companies face the paradox, that they need to integrate the biotechnology companies in some way in order to get access to the...
Persistent link: https://www.econbiz.de/10009480992