Similar Search Results

Coordination Strategy Decisions in Sao Paulo's Fresh Produce Markets: An Empirical Validation of the Peterson, Wysocki & Harsh Framework

Mainville, Denise Y.; Peterson, H. Christopher - 2006

This paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in São Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides...

Persistent link: https://www.econbiz.de/10009445092

Marketing, strategy and performance in the UK retail financial services industry

Speed, Richard J. - 1991

This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …

Persistent link: https://www.econbiz.de/10009461119

SYSTEM REFLEXIVE STRATEGIC MARKETING MANAGEMENT

DLIGACH, Andrii A. - 2012

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of … marketing concept of management comes under review, along with the strategic management approaches to business, buildup and … alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed …

Persistent link: https://www.econbiz.de/10011316155

Business relationships the Morrisey Way

Hingley, Martin; Leek, Sheena; Lindgreen, Adam - 2008

Purpose – The purpose of this study is to investigate the “human factor” inherent in business-to-business relationships and its impact on the key phases of business relationships: relationship attraction and initiation; relationship development; and relationship dissolution....

Persistent link: https://www.econbiz.de/10009429089

Allianzfähigkeit

Kupke, Sören - 2008

Ein empirisch belegtes Phänomen ist die steigende Anzahl strategischer Allianzen von Unternehmen, speziell in dynamischen Wettbewerbsumgebungen. Über strategische Allianzen versuchen Unternehmen, auch in einer dynamischen Wettbewerbsumwelt unter hoher Unsicherheit Wettbewerbsvorteile...

Persistent link: https://www.econbiz.de/10009449069

Strategic Opportunity Management

Junge, Philip - 2009

Today we live in a world that is characterized by a constantly changing environment. During the last decade, this highly volatile environment forced companies to implement strategies that identify, track and minimise the risks that entrepreneurial activity entails. Unfortunately, risks only...

Persistent link: https://www.econbiz.de/10009460982

Ressourcen, Transaktionen und Renten : Organisations?konomische und Ressourcenorientierte Begr?ndung effizienter Organisation

Winterhalder, Sven - 2006

Ziel und Inhalt der Arbeit ist es, auf Basis von Ressourcen und der Organisation (Koordination und Kontrolle) von Ressourcentransaktionen Erkl?rungen f?r die Generierung von Renten ?konomischer Akteure zu gewinnen. Dazu wendet sich die Arbeit folgenden Fragenkomplexen zu:1. Welche Renten- und...

Persistent link: https://www.econbiz.de/10009482326

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence

Pentecost, Robin D; Spence, Mark T - 2009

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...

Persistent link: https://www.econbiz.de/10009441744

Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention

Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Persistent link: https://www.econbiz.de/10009441802

1
2
3
4
5
6
7
8
9
10
Next
Last